Clear thinking on aligned health plan design.
Guides, data, and product news for brokers and employers rethinking how they design benefits and improve clinical and financial outcomes decisions.
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How a 12,000-employee health plan cut unnecessary ER visits by 30%
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How a 12,000-employee health plan cut unnecessary ER visits by 30%
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Latest.
The Hidden Cost of the ER: How Proximal Helps Members Avoid Unnecessary Visits
Why members end up in the ER
It's rarely about wanting the ER. It's about not knowing where else to turn. Primary care doctors aren't always reachable after hours. Nurse lines can feel impersonal. And when someone is anxious or in pain, the ER feels like the only sure bet.
How Proximal changes the moment of decision
Proximal is a supplemental benefit that plugs into a health plan members already have — no new enrollment, no new network, no added cost. When a member faces an urgent question or a scary symptom, Proximal gives them a fast, trusted way to figure out what kind of care they actually need before they decide where to go.
That single point of guidance changes behavior. Members who might have gone straight to the ER instead get connected to the right level of care — sometimes that's still the ER, but often it's a same-day appointment, a telehealth visit, or simply reassurance that a symptom can wait until morning.
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The results
Health plans that have added Proximal have seen measurable drops in unnecessary ER utilization — along with higher member satisfaction, since people feel supported rather than left to guess. And because Proximal sits on top of an existing plan, none of this requires disrupting provider relationships or renegotiating coverage.

The results
- Health plans that have added Proximal have seen measurable drops in unnecessary ER utilization — along with higher member satisfaction, since people feel supported rather than left to guess.
- And because Proximal sits on top of an existing plan, none of this requires disrupting provider relationships or renegotiating coverage.
The results
- Health plans that have added Proximal have seen measurable drops in unnecessary ER utilization — along with higher member satisfaction, since people feel supported rather than left to guess.
- And because Proximal sits on top of an existing plan, none of this requires disrupting provider relationships or renegotiating coverage.

Best Practices for Managing Your CMS
Best Practices for Managing Your CMS
Effective management of a Content Management System is vital for maintaining a successful online presence. Implementing best practices can enhance efficiency and ensure content is up-to-date. Regular training for team members is also essential to maximize the CMS's potential.
Best Practices
- Regular Updates: Keep your CMS and plugins updated to avoid security issues.
- Content Audits: Conduct regular audits to ensure content relevance.
- User Training: Provide ongoing training for users to improve proficiency.
By following these best practices, organizations can ensure their CMS remains a powerful tool for content management.

CMS Trends to Watch in 2023
CMS Trends to Watch in 2023
As technology evolves, so do Content Management Systems. In 2023, several trends are shaping the future of CMS. From enhanced security features to AI-driven content management, staying informed about these trends is essential for businesses.
Key Trends
- AI Integration: AI tools are being integrated to automate content creation.
- Headless CMS: This architecture allows for greater flexibility in content delivery.
- Enhanced Security: With increasing cyber threats, security features are becoming a priority.
By keeping an eye on these trends, businesses can leverage new technologies to improve their content strategies.

Choosing the Right CMS for Your Needs
Choosing the Right CMS for Your Needs
Selecting the right Content Management System is crucial for your business's success. Consider factors such as ease of use, scalability, and support when making your choice. A well-suited CMS can streamline your content management process and enhance productivity.
Factors to Consider
- Usability: Ensure the CMS is user-friendly for your team.
- Features: Look for essential features that meet your specific needs.
- Support: Check the availability of customer support and resources.
Ultimately, the right CMS will align with your business goals and facilitate effective content management.

Benefits of Using a Content Management System
Benefits of Using a Content Management System
Content Management Systems offer a variety of benefits that can enhance your website's performance. They provide a centralized platform for managing content, which can save time and resources. Additionally, CMS platforms often include features that improve collaboration among team members.
Advantages
- Cost-Effective: Reduces the need for extensive coding knowledge.
- Scalability: Easily accommodates growth and changes in content.
- Security: Regular updates help protect against vulnerabilities.
In summary, a CMS can be a valuable asset for any organization looking to manage its digital presence efficiently.

Understanding Content Management Systems
Understanding Content Management Systems
Content Management Systems (CMS) are essential tools for managing digital content. They allow users to create, edit, and publish content without needing extensive technical knowledge. A CMS streamlines the process of content creation, making it accessible to a wider audience.
Key Features of CMS
- User-Friendly Interface: Most CMS platforms offer intuitive interfaces that simplify content management.
- Customization: Users can customize their websites with themes and plugins.
- SEO Tools: Many CMSs come with built-in SEO tools to help improve visibility.
In conclusion, understanding how a CMS works can significantly enhance your ability to manage digital content effectively.