Our mission

Extra Guidance. Extra Benefits.
When it matters most.

A doctor in a white coat speaks with a seated patient during a consultation in an exam room.
About Proximal

Proximal is an aligned supplemental benefit plan.

When a member faces a serious illness or potential hospitalization, they need help on two fronts: finding the right specialist and managing the costs. Proximal addresses both. We guide members to top-ranked in-network specialists for their specific condition, and we provide an aligned supplemental benefit that members can claim to help offset out-of-pocket costs.

Top-ranked specialists, matched to a member's specific condition.

A supplemental benefit for certain hospitalizations andillnesses.

Compatible with any network, plan design, carrier, or funding type.

Who we are

The people behind Proximal

Proximal was built by people who know healthcare, insurance, and technology from the inside, and who are ready to earn your trust.

Professional portrait of a smiling man wearing dark-framed glasses, a white shirt and a light blue tie.

Bill Whitely

Co-Founder and Chief Executive Officer
CEO, UnitedHealthcare of Illinois
SVP, Network & Product UHC
CGO, Optum
CGO, UnitedHealth Group
CEO, Behavioral Health Practice
Professional portrait of a smiling man with a short beard wearing a white dress shirt.

Dickens Nyabuti

Co-Founder and Chief Technology Officer
VP & Director of Engineering
Health Engagement
Media & Digital Advertising
Professional portrait of a woman with long dark hair wearing a white shirt and beige blazer.

Sara Ratner

Co-Founder and Board Member
CEO, Deon Health
President, Nomi Health
SVP, Icario Health
SVP, Revel Health
SVP, Redbrick
Our Values

A few things we don't compromise on.

Human first.

Real people, plain language, no runaround, especially when the news is hard.

Rigor you can trust.

Every designation is corroborated. Every claim is specific.

The choice is always yours.

You always choose your own doctor. We help you choose well.

Simple by design.

Nothing to switch and nothing to disrupt. It works alongside the plan you already have.

Who Proximal is for

Proximal is a simple, add-on benefit. For members, it means finding top specialists and offsetting costs for certain covered events. For brokers, employers, and health plans, it's a way to improve clinical and financial outcomes without disrupting the plan you already have.